ATLANTA (AP) — losophy are never far from sight at the Los Angeles Rams‘ training complex.“We Not Me” is emblazoned everywhere from the Rams’ playbooks to huge wall signs in the locker room. “The Standard Is the Standard” adorns T-shirts.“Trust the Process” isn’t a sarcastic joke in Thousand Oaks Josh Reynolds Jersey , as it became among basketball lovers in Philadelphia. It earnestly greets every player in large letters when they cross the Rams’ facility for team meetings.“I think what football really represents is there’s something special about being part of something bigger than yourself,” McVay said this week in Atlanta. “The star of the team is the team, however you want to say it. But words are words. You’ve got to really live it.”In just two years in charge, the 33-year-old McVay has utterly changed — or perhaps created — the identity of a franchise that had 13 consecutive non-winning seasons before his arrival. Though they’re years away from having the success necessary to finish it, the foundation is set for a culture that could someday emulate the best parts of the “Patriot Way,” the unofficial name for coach Bill Belichick’s ability to unite his franchise under his core principles.On their way to the Super Bowl on Sunday, the Rams navigated a trying regular season at home, with a mass shooting and two wildfires all occurring near their training complex in Thousand Oaks, California.According to players and coaches, that adversity and the franchise’s response to it cemented the rightness of McVay’s methods — and through it all, the Rams kept winning.“Sean has implemented an unbelievable culture,” Rams general manager Les Snead said. “We always say around here that we’re not collecting talent. We’re building a team, and there’s more to a team than just a skillset on a football field.”McVay never claimed to invent his motivational phrases, which mean exactly what an outsider would presume. “We Not Me” isn’t Shakespeare, but the NFL isn’t English lit class.McVay’s cutting-edge offensive acumen and coordinator Wade Phillips’ defensive know-how are the pillars beneath this Super Bowl team, but the Rams believe McVay’s commitment to simple, direct communication is another key component.The players know what McVay means because he repeats his messages constantly, and then he shows them with his actions. His players have responded in kind, and the result is a tight-knit group of disparate personalities that could win a championship this weekend just two years after many of the same players went 4-12.“When (McVay) got here John Johnson Jersey , it was all about buying into what he was talking about,” defensive tackle Michael Brockers said. “Buying into character, and buying into the ‘We Not Me’ mentality. Ever since we’ve done that, and this team has carried that on our shoulders, we’ve been winning. For a man to come in here and just change it like that, I have to show my respect to him. It started with him.”Brockers joined the Rams in St. Louis in 2012, and he endured five straight losing seasons before McVay arrived. When asked to name the biggest changes during his Rams tenure, he can’t stop: “The leadership we have. The coaches we have. How confident we are in our game plan. How confidently we go into each game.”“I’ve just seen the changes over these years, and it’s beautiful,” Brockers added. “It makes me emotional, because things like this don’t happen in a short amount of time, and I’ve watched it grow. Like they say, Rome wasn’t built in a day. And I’m seeing it in its beauty right now.”The results are indeed beautiful: The Rams have won 26 of their 35 games since McVay took over. Los Angeles is 15-3 this season and on the brink of a championship despite a tumultuous autumn.Twelve people were killed less than five miles from the Rams’ training complex on Nov. 7 at the Borderline Bar and Grill. Later in the month, wildfires forced dozens of Rams employees, including Phillips, and their families to evacuate their homes.“We’ve had a lot of different challenges we’ve had to rise up to this season, and I’m so proud of our guys for how they handled it,” said left tackle Andrew Whitworth, a locker room leader and spokesman. “But to me Gerald Everett Jersey , life in general is lived best when it’s about more than just yourself. We’ve tried to embody that in everything we do.”The Rams responded by taking care of their work and then striving to improve others’ lives. Along with extensive charity fundraising efforts fronted by quarterback Jared Goff, the team welcomed thousands of victims and first responders to their Monday night home game against Kansas City before Thanksgiving, an epic 54-51 victory.“I had so many people tell me that the game gave them some respite from what they had been going through, and that’s the best feeling,” said Whitworth, who donated one of his paychecks to relief efforts. “It’s not a burden. It’s an opportunity to inspire a whole lot of people.” Through five weeks, the Los Angeles Rams have handled every challenge thrown their way.Doesn't matter if they've been involved in blowouts, shootouts or close games that come down to the final moments, the results have all been the same: another Rams win.And because of that, they are the unanimous top team in the latest AP Pro32 poll for the third consecutive week.Once again, the Rams received all 12 first-place votes and 384 points in balloting Tuesday by media members who regularly cover the NFL."The Rams keep finding different ways to win," Newsday's Bob Glauber said."On a day when Jared Goff isn't sharp, Todd Gurley scores three touchdowns and Sean McVay makes a gutsy fourth-down call to ice the Seahawks in a shootout win."And the Rams will look to extend their perfect start as they head to Denver to take on the Broncos.The league's other 5-0 team, the Kansas City Chiefs, stayed at No. 2. The Chiefs face their biggest test of the season so far when they travel to Foxborough, Massachusetts to face Tom Brady and the Patriots on Sunday night. The Patriots jumped three spots to No. 4."Showdown looms with KC," Fox Sports' John Czarnecki said.The Saints inched up a spot to No. 3 after Drew Brees became the NFL's all-time leader in yards passing in New Orleans' 43-19 rout of Washington on Monday night.The Cincinnati Bengals, who pulled off an unlikely fourth-quarter rally to beat the Miami Dolphins 27-17 on Sunday, moved up a spot to No. 5. The next two weeks could go a long way in determining how the Bengals do this season. This week John Kelly Jersey , the Bengals host the Pittsburgh Steelers in a key AFC North matchup. Coach Marvin Lewis is 2-15 at home against their rivals, including the postseason.And the following week, their matchup against the Chiefs got flexed into the Sunday night slot. Cincinnati is 6-14 in prime-time games since 2011, including 0-5 on Sunday night."We'll know a lot more about the Bengals after they face the Steelers and Chiefs in the next two weeks, but this team is playing smart, winning football," said Ira Kaufman of Fox 13 in Tampa.The Carolina Panthers, who squeaked past the New York Giants on Graham Gano's 63-yard field goal with 1 second remaining Sunday, jumped three spots to No. 6.The Jacksonville Jaguars dropped four spots to No. 7 after getting routed in Kansas City."Injuries are taking a heavy toll on an offense struggling to overcome injury issues at running back and left tackle," The Sporting News' Alex Marvez said of the Jaguars.The Chicago Bears stayed at No. 8 during their bye week and will return to action against the reeling Miami Dolphins.The Minnesota Vikings jumped five spots to No. 9 after topping the Philadelphia Eagles 23-21 in a rematch of last season's NFC championship game.Baltimore dropped five spots to No. 10 after losing 12-9 in overtime to AFC North rival Cleveland.And in a Bay Area bummer, the Oakland Raiders, who are down four spots to No. 31, and the San Francisco 49ers, down one place to No. 32, round out the poll.